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SCOPE GENERATED·complexity: [█████░░░░░] 5/10
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PROJECTAI Social Media Content Generator for Indian D2C Brands
RATIONALEIndian SMEs spend ₹15,000–₹40,000/month on social media agencies for content that could be automated. A bilingual (Hindi + English) content generator that understands Indian festivals, cricket moments and regional contexts is a strong differentiator. Claude API handles code-switching between Hindi and English naturally. Credit-based pricing (₹499 for 100 posts) lowers the barrier to trial for SMEs.
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TECH STACK
FrontendNext.js (App Router)
BackendNestJS
DatabasePostgreSQL
AuthSupabase Auth
HostingVercel + Railway
ExtrasClaude API (content generation), Razorpay (credits), Cloudinary (image upload), Bull (generation queue)
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MVP FEATURES
✓Brand profile: name, industry, tone (formal/casual/fun) and target audience
✓Content brief input: product, offer, occasion (festival selector)
✓AI-generated captions in English, Hindi, and Hinglish
✓Platform-specific formatting (Instagram, LinkedIn, WhatsApp Status)
✓Hashtag pack generator with relevance scoring
✓Content calendar: schedule and export posts as CSV
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DEFERRED (v2)
○Direct publish to Instagram and LinkedIn via official APIs
○AI image prompt generator for Midjourney / DALL-E
○Competitor content analysis and gap identification
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TIMELINE
1 weekAuth, brand profile & generation UI
2 weeksAI content pipeline (Claude) + platform formatting
2 weeksCredit billing, calendar & export
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COST ESTIMATE
USD$5,000 – $8,000
INR₹4.7L – ₹7.5L
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⚠ RISK FLAGS
!Hindi transliteration is tricky — validate output with native Hindi speakers before launch; Claude occasionally mixes scripts.
!Instagram and LinkedIn API access requires app review; do NOT promise direct publishing in v1 unless you have API approval in hand.
!Credit burn rate is hard to predict; cap maximum tokens per generation call and monitor cost-per-post from day one.
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SHARE YOUR SCOPE
Public link: stackpick.in/s/ai-product-social-media-content-india-10k-v2w3
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