// build_guide
// How to build AI Social Media Content Generator for Indian D2C Brands
Indian SMEs spend ₹15,000–₹40,000/month on social media agencies for content that could be automated. A bilingual (Hindi + English) content generator that understands Indian festivals, cricket moments and regional contexts is a strong differentiator. Claude API handles code-switching between Hindi and English naturally. Credit-based pricing (₹499 for 100 posts) lowers the barrier to trial for SMEs.
Complexity 5/10AI Product
// recommended_stack
FrontendNext.js (App Router)
BackendNestJS
DatabasePostgreSQL
AuthSupabase Auth
HostingVercel + Railway
ExtraClaude API (content generation)
ExtraRazorpay (credits)
ExtraCloudinary (image upload)
ExtraBull (generation queue)
// cost_and_timeline
USD min
$5,000
USD max
$8,000
INR min
₹4.7L
INR max
₹7.5L
Typical AI Product projects cost $6,000–$18,000 USD and take 10–16 weeks with an Indian dev team. See the full cost guide →
// timeline_breakdown
1 weekAuth, brand profile & generation UI
2 weeksAI content pipeline (Claude) + platform formatting
2 weeksCredit billing, calendar & export
// mvp_features[]
## What to build in the MVP
—Brand profile: name, industry, tone (formal/casual/fun) and target audience
—Content brief input: product, offer, occasion (festival selector)
—AI-generated captions in English, Hindi, and Hinglish
—Platform-specific formatting (Instagram, LinkedIn, WhatsApp Status)
—Hashtag pack generator with relevance scoring
—Content calendar: schedule and export posts as CSV
// risk_flags[]
## Engineering risks to plan for
!Hindi transliteration is tricky — validate output with native Hindi speakers before launch; Claude occasionally mixes scripts.
!Instagram and LinkedIn API access requires app review; do NOT promise direct publishing in v1 unless you have API approval in hand.
!Credit burn rate is hard to predict; cap maximum tokens per generation call and monitor cost-per-post from day one.
✦ Get a scope tailored to your idea
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// related_resources